About Facebook accounts and pages

Facebook pages (also known as fan pages) are primarily designed for public figures, businesses, brands, and organizations to create a public presence on Facebook. Pages are suitable for niche websites as are Facebook groups.

Both Facebook pages and groups can drive traffic to your website but a business page is most suited to driving large amounts of loosely targeted traffic and groups are more suited to driving smaller amounts of more niche-targeted traffic.

The Facebook Traffic Blueprint
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