Adding the Meta pixel to your website

Many social networks that also sell advertising – such as Facebook – use a snippet of code called a “pixel” placed on your website to help track visitors and optimize your ads on their platform.

Without the Meta pixel present on your website, Facebook ads have a much tougher time understanding your user avatar, behaviors, and preferences.

The Facebook Traffic Blueprint
Want to view this content? You can login or purchase the The Facebook Traffic Blueprint to get full access.