Facebook Traffic Checklist
Mindset And Strategy
Organic traffic is not dead on Facebook – quite the opposite.
Understand low reach is normal – engaging, original content will increase that reach.
Facebook users seek entertainment, emotional pings and distraction.
Facebook is a massive untapped traffic source – if you understand how to post content your followers react to.
Create lightweight, fun, viral-style content – not 3,500-word articles.
Prioritize emotional and curiosity-driven posts over boring content.
Post Formats And Strategies
Use link posts or link-in-first-comment to drive website traffic.
Optimize link post previews with compelling titles and thumbnails.
Use SEO plugins (Yoast/RankMath) to control thumbnails and titles.
Use TOBI, image and reel posts to boost engagement.
Include clickable text links in every post for maximum traffic.
Limit use of single post types on your page – mix up reels, images, links and TOBI posts.
Page growth comes from viral content, traffic comes from links.
Repurpose high-performing viral images into link post thumbnails.
Leverage humorous, meme-style content for maximum viral reach.
Audience Alignment
Be congruent. Match Facebook page niche to website content.
Align follower interests with post topics. Don’t post fishing content on your dog page!
Avoid evergreen content on niche-specific pages – this will dilute the niche audience.
Targeted engagement hits harder than vanity metrics.
Aim for 10,000–20,000 niche-aligned followers before starting to post links.
Adjust website content to match page follower interests.
Focus on followers from top-tier countries (US, UK, CA) for maximum CPM.
If your page has a lot of low-CPM country followers, set your page to only be shown to high-CPM countries.
Don’t buy fake or non-targeted followers outside of Facebook.
Never use cheap “likes” services – they will only hurt you in the long run.
Use Facebook Ads with Page Likes objective.
Target interests precisely during ad setup.
Measure results based on engagement, not just follower of numbers.
Content Creation And Frequency
Post every hour if follower count is high enough and you have enough unique, engaging content.
Post every 3 hours if under 5k followers.
Vary content every hour, don’t re-post content for at least 2 weeks.
Recycle winning posts every 2–8 weeks.
Retire or change the URL of posts that stop performing due to re-posting.
Focus on emotional and viral-style content that pulls at heart strings.
Use quizzes, riddles, jokes, and other lightweight content types.
Tools And Automation
Use Post Planner or Postcron to schedule, don’t use Facebook directly.
Schedule using CSV bulk uploads from spreadsheets to save time.
Avoid manual posting for large pages – it will take too much time.
Spend most of your time creating content, not obsessing over day-to-day metrics.
Engagement And Growth
Don’t ask directly for likes or shares – use different phrasing.
Let great content earn engagement organically, then use those viral posts for paid arbitrage ads.
Facebook will promote viral pages organically beyond your paid follower base.
Study high-performing content and try to repeat what they are doing right. Never use your own intuition.
Stay consistent in your posting schedule – consistency is everything with social media.
Growth on Facebook fluctuates wildly – look across 3, 6, and 12-month periods, not day to day.
Compliance And Safety
Try to be “White Hat” – Facebook is very strict on rule breakers.
Use only one personal Facebook account – having multiple accounts will get you banned sooner or later.
Add a second admin to every page you manage, in case your account gets suspended or banned.
Make sure your second or third page admins have clean Facebook accounts.
Know that personal Facebook account bans will immediately lock you out of every page you run.
Using granny-safe niches like gardening and pets will be far less stressful than edgy topics like politics or adult humor.
Use automation tools sparingly – Facebook has sophisticated and strict anti-bot tools and rate limits.
Monetization
Use monetized web pages for links to earn money from Facebook traffic.
Run display ads like AdSense or Mediavine on your site.
Add relevant affiliate offers to pages – there are loads of offers in the pet or beauty niches, for example. Sell digital products or online courses.
Use lead magnets and build an email list. Monetize with books, apparel sales, or affiliate offers.
Expect lower buying intent than SEO traffic – although some niches like travel can generate higher RPMs from Facebook traffic.
Optimization And Scaling
Audit and remove underperforming posts – or don’t post them again.
Try to post content that has “insider jokes and knowledge” for your niche audience.
Build long-term trust with your audience by posting consistently engaging content.
Use Facebook insights to refine content strategy every day or two.
Split test thumbnails and headlines – these two elements are key to success.
Use embedded “Like” buttons on your website to grow your followers.
A new page needs to grow using engaging content, before it’s worthwhile linking out to your website.
Use viral formats to boost page visibility, like “breaking news” style posts or interactive posts.
Build Facebook groups for a more involved community – it’s free and simple to do from your page followers.
Treat your Facebook fan page as an asset that requires time investment at first, but will pay back x10 or even x1000 later.
Analyse closely your post reach, shares, clicks, and reactions weekly, then double down on what works.
